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Ideas, playbooks and product thinking on customer intelligence.

Practical writing on retention, expansion and personalisation at scale, for the teams responsible for Net Revenue Retention.

COMPANY · 2 MIN
Announcing Shiplog's Pre-Seed Round
Nearly $1M from Kima Ventures, Project Europe and others.
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METRICS · 8 MIN
Net Revenue Retention
Why it is the metric that decides growth, and how to move it.
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RETENTION · 8 MIN
Churn
Catching risk from behaviour before the renewal.
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EXPANSION · 8 MIN
Expansion
Reading the signals that mean an account is ready to buy more.
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PERSONALISATION · 9 MIN
Personalisation at scale
Moving from segments to a live understanding of every customer.
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PRODUCT · 8 MIN
Product deep dive: Ada
How Ada reads, reasons and acts.
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New writing is on the way. In the meantime, the fastest way to see how Shiplog works is on your own data.
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