Increase activation
Adapt onboarding to each user's first sessions.
Improve engagement
Recommend the content and features each user responds to.
Reduce churn
Catch declining usage early and re-engage automatically.
Convert free trials
Time upgrade prompts to live engagement.
Win back lapsed users
Reactivate with the offer their behaviour warrants.
Grow lifetime value
Compound small per-user wins across millions of users.