Shiplog
Product ▾
Solutions ▾
PricingBlogCompany
Start a pilot
CUSTOMER PROCESS / UNDERSTAND

Understanding is the hard part, so we solve it.

The message was never the problem. Knowing each account well enough to say the right thing, to the right account, at the right moment is the hard part. This is the foundation everything else is built on.

Get a demoSee how it works
One profile per account
Read only to start
Always current
ACROSS INDUSTRIES
Signups on personal emails resolve into the company and the buyer behind them.
Billing, support and usage read together tell you who a subscriber really is.
Order history and browsing behaviour become one profile per customer.
Anonymous devices resolve into people, then into cohorts that stay current.
The signals differ by business. The way Shiplog reads them, per account, does not.
WHY THIS MATTERS

You cannot act well on a customer you do not understand.

Every downstream process, retention, adoption and expansion, depends on knowing each account. Yet most companies have more data than ever and still cannot answer a simple question about a given account. The data exists. It is just scattered, anonymous and out of date.

01
The data is scattered
Signals live across product analytics, the CRM, support and billing. Each holds a fragment.
02
Signups hide who they are
People sign up with personal emails, skip the form, or arrive anonymously. A real buyer and a tire kicker look the same.
03
Understanding goes stale
An account changes every day. A profile built last quarter describes a customer who no longer exists.
BEFORE AND AFTER

Turn scattered signups into real accounts.

Identity resolution is where understanding starts. Until you know who an account is, personalisation is guesswork.

A row you cannot act on.
  • A personal email with no company.
  • A blank or placeholder form.
  • No way to tell a serious buyer from a passing visitor.
  • No link between this signup and the twelve others from the same company.
Cost: When you do not know who an account is, personalisation is impossible, and the deal hiding in your base stays invisible.
An account you can reason about.
  • The signup is resolved, enriched and profiled.
  • The buyer is identified, even from a personal email or skipped form.
  • Intent is learned from behaviour.
  • Related signups are recognised as one company, surfacing hidden buyers.
Result: Every signup becomes an account with its context in one place.
THE WORKFLOW

Read, reason, act, then read again.

Understanding is not a report you read once. It is a loop that runs continuously for every account.

Step 01Read
Step 02Reason
Step 03Act
Step 01
Read
Shiplog reads how each account uses your product, along with CRM, support and billing signals. It resolves scattered and anonymous signups into real accounts and assembles them into one live profile each.
Step 02
Reason
It reasons over each profile to work out what matters now, whether an account is healthy, stalling, ready to grow or going quiet, and decides the next best action.
Step 03
Act
It hands the next move to your team or runs it for you, by your rules and your approval. The result is read back in, so the understanding compounds.
READ ONLY FIRST. APPROVAL ALWAYS.

It sits on the stack you already run.

Shiplog reads product usage, CRM, support and billing without asking you to move your data or adopt a new source of truth. It starts with read only access and the smallest data footprint that works, and nothing customer facing goes out without your rules and your approval.

MATURITY MODEL

How customer understanding evolves.

Each stage moves closer to a picture that is current, per account, and usable.

01
Stored
02
Reported
03
Unified
04
Agentic
01 Stored · Records in systems
The data exists somewhere, in fragments, and answering a question means stitching it together by hand.
02 Reported · Dashboards and scores
Aggregates describe the base but not the account in front of you.
03 Unified · A single profile
Signals are joined, but the profile is still read by people rather than acted on.
04 Agentic · Live understanding that acts
Shiplog reads every account into a live profile, reasons over it, and turns understanding into action with your approval. Cohorts build themselves, the picture stays current, and the intelligence compounds.
BUSINESS OUTCOMES

Understanding becomes structure, without SQL.

Once each account is understood, it sorts itself into cohorts that stay current as behaviour changes.

Health
Accounts group by how well they are doing, from strong and sticking to quietly going quiet. Drives retention.
Fit
Accounts group by how closely they match your strongest customers. Finds hidden enterprise buyers and share of wallet gaps.
Intent
Accounts group by what their behaviour says they are about to do. Drives timing.
LIVE
Profiles update as behaviour changes
The picture is real time and per account, so it never describes a customer who no longer exists.
COMPOUNDING
Each interaction sharpens the next
Value grows with time instead of decaying, because every outcome is read back into the profile.
WHAT IT MEANS FOR YOUR TEAM
  • Read only, on your existing stack, no migration.
  • No new source of truth to maintain.
  • Targeting stops being guesswork.
  • Hidden buyers surface out of the long tail.
  • One account view instead of four tabs.
  • Cohorts that stay current without a data request.
  • Behaviour tied to outcomes, per account.
  • Friction named before it becomes churn.
QUESTIONS

Frequently asked.

What is customer understanding?
+
What is identity resolution for signups?
+
How does Shiplog build a profile of each account?
+
Does Shiplog replace my CRM or data warehouse?
+
How are cohorts built without a data team?
+

See what Shiplog understands about your base.

Point it at your own accounts, read only, and watch scattered signups resolve into accounts you can act on.

Get a demo