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INDUSTRIES · SUBSCRIPTION BUSINESSES

Keep more customers and grow recurring revenue.

Act before subscribers disengage, not after they cancel.

Start a pilot
Ada · Live
48,271 customer signals processed today
What Ada noticed
Adoption is climbing across three teams in this account.
Seats used: 47 of 50
Weekly active users up 34%
3 new teams onboarded this month
Recommended next step
Recommendation
Open an expansion conversation now, while engagement is rising.
Opportunity created in Salesforce · owner notified
ACTION SENT
What Ada noticed
Weekly usage has dropped two weeks running across the workspace.
Logins down 41% vs last month
Core feature unused for 12 days
Champion inactive since May 12
Recommended next step
Recommendation
Trigger a personalised re-engagement journey before churn sets in.
Journey launched in HubSpot · CSM alerted
ACTION SENT
What Ada noticed
Support tickets up while product usage declines, 60 days to renewal.
5 tickets opened this week
Usage down 28% this quarter
Renewal date: 60 days away
Recommended next step
Recommendation
Alert the CSM and book a success review this week.
Task created · success review proposed
AWAITING REVIEW
What Ada noticed
Account is repeatedly hitting a plan limit.
API limit reached 6 times this week
Premium features explored
Billing owner active yesterday
Recommended next step
Recommendation
Send the upgrade nurture to the billing owner and notify the account owner.
In-product upgrade prompt scheduled
ACTION SENT
THE PROBLEM

Cancellation is the last signal, not the first.

Limited insight
Engagement decline starts weeks before the cancel button. Most teams see only the cancellation.
Disconnected systems
Billing, product usage and support each hold a piece of the subscriber story.
Generic campaigns
Renewal reminders and win-back offers ignore how each subscriber behaves.
High opportunity cost
Retention discounts go to everyone, including subscribers who were never leaving.
WITH / WITHOUT SHIPLOG

Run retention on signals, not cancellations.

With Shiplog
✓
Detect disengagement early
Ada flags declining subscribers while there is still time to re-engage them.
✓
Personalise renewal journeys
Each subscriber gets the save, reminder or offer their behaviour warrants.
✓
Grow lifetime value
Upgrade prompts timed to engagement, not to the billing calendar.
✓
Recover failed payments intelligently
Involuntary churn handled before access is interrupted.
WITHOUT SHIPLOG
✕
Churn discovered at cancellation
The exit survey is the first conversation about leaving.
✕
Same renewal flow for everyone
Highly engaged and at-risk subscribers get identical emails.
✕
Discounts as the only save
Margin spent where attention would have sufficed.
✕
Failed payments silently churn
Involuntary churn buried in billing reports.
USE CASES

Achieve the results you need.

Increase retention
Catch disengagement early and trigger the right save.
Reduce involuntary churn
Handle failed payments before access lapses.
Improve activation
Personalised onboarding to the first habit-forming week.
Grow upgrades
Time plan upgrades to live engagement.
Win back cancelled subscribers
Reactivate with offers matched to why they left.
Grow recurring revenue
Compound retention and expansion across the base.
HOW IT WORKS

How Shiplog works for subscription businesses.

01
Connect your data
Connect your subscription platform, billing, CRM and engagement tools. One live profile per subscriber.
02
Predict behaviour
Ada continuously scores churn risk, upgrade readiness and reactivation likelihood for every subscriber.
03
Act with automation
Ada recommends or automates the next best action per subscriber, saves, upgrades, reminders, in your existing tools.

See the retention impact on your own subscriber base.

Start a pilot